I meant to share this story with you earlier in case you missed it. Shoppers are starting to notice a that cereal boxes and the amount of cereal inside are shrinking along with most food packages in the grocery store. As manufacturers cope with the rising cost of raw ingredients and fuel, downsizing their package sizes is one increasingly popular way to pass along a price increase without drawing too much attention. They are also rising the prices a bit at a time as well. The article says that Kellogg has slimmed down it's cereal boxes by about 2.4 ounces on average. "But Kellogg isn't the only company downsizing, or charging the same price for a package that contains less food. Consumers are discovering more air in their bag of chips, fewer sheets of paper towels on the roll, thinner garbage bags and even smaller squares of toilet paper."
It's an interesting read and it seems everyone is doing it. Shrinking the size of the product without shrinking the price. It really is a hidden increase. Give it a read.
Maybe it's time to start thinking about bulk food buying?
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